Notabag is the smart combination of a bag and a backpack. It transforms with a single pull on the straps, so you can put it on your back and be hands free.

Inside the bag. there is an attached pocket where you can keep your wallet or keys. When the bag is not in use, it folds into that pocket and becomes a hand-sized pouch.

This sleek, eco-friendly tote changes the rules, adapting to everyday life; practical and flexible like no other.

The Hello World Collection is a result of the collaboration with The City Works, a contemporary souvenir s brand based in Vienna.